Now that we finally understand why Dr. Wentz chose Direct Sales and now that we see more clearly the principles behind the direct to consumer philosophy, we have one important piece of Direct Sales to cover.
In any organization, the department that gets paid the highest salaries is always the sales department. This is because the sales department has the greatest effect on a company’s bottom line. Sales brings in the money and increases a company’s net worth. Sales makes all the difference in a company’s ability to sink or swim.
Meet the USANA Sales Department
What? You never met the USANA sales team? They are a savvy cool bunch of people just like you and me who believe so much in Dr. Wentz’ vision, in the products, and in the compensation plan that they have been selling USANA to anyone that will listen. They have been changing lives of people all over the world one customer at a time, one associate at a time. They bust out of their comfort zone every day and are willing to do whatever it takes to make sure USANA becomes a household name. Just as USANA treats all their employees well, you better believe they reward the sales department with salaries that would make anyone drool.
You guessed it. We are the sales department. We are the HOW as in how USANA is able to go direct to consumer. And yes, they pay us a handsome salary….if we actually sell products. But how many of us are doing what USANA is willing to pay us to do?
Knowledge Only Gets You So Far
In my recent review of what it takes to make it to the next level with this business, I’ve discovered some golden nuggets. When you read them here, you won’t be wowed or surprised or relieved to finally learn the secrets to success. But that’s just because you’ve read them all before. The problem is, you read them, you learn them, you know them, you teach them but do you actually do them?
Beware, collecting information can be a very slippery slope. Knowing all the secrets makes you feel like you’re on top of things and it makes you seem like a guru to your downline. It even allows you to feel confident hosting team calls and train your downline in the steps to success. The problem is – you can feel and seem all of those things – but your business won’t grow. Why? Because you’re not actually following the steps you’ve learned nor are you practicing what you preach.
I speak from experience when I say, knowing the steps only gets you so far.
We Only Get Paid to Do One Thing
In truth, there is only one activity that makes us money in this business. We enrolled to do one thing for USANA and USANA does everything they can to support us in our efforts to do this one thing. In fact, it’s the only thing we actually get paid for. SELL THE PRODUCTS. USANA pays us commissions on the amount of product we sell. That’s it. They don’t pay us for personal growth. They don’t pay us for team calls. They don’t pay us for reading, studying, or for becoming certified nutritionists. We get paid to sell the product.
So what’s the big deal? Why is it so hard to make it to the Fortune 25? Well the problem is we get hooked on all the peripheral activities we feel we need to do in order to gain confidence to sell. We get bogged down by or hide behind all the rest of it when really only one thing matters. You can study how to sell. You can meditate your way to confident selling. You can create the perfect mp3 playlist to listen to before you go about your selling activities. You can get a sales coach, and you can lose a lot of money and time. In fact, the combination of that discouraging sinking feeling when your checks are stagnant or nonexistent and the voices of naysayers just waiting to dance the “I told you so” dance can just about cause you or your downline to drop out of the business altogether.
Ready, Set, Go!
Get out there and do the one thing USANA pays you to do. Get out there and sell some products. Rather than training, just get out there and screw it up, fumble your words, offend some people, bore some other people, make a fool of yourself. I promise you that within 90 days, of consistent personal embarrassment and fall on your face activities, you will be a master. Before you know it, you’ll be selling products every week if not every day. Then you’ll be walking the stage, going to Paris with the rest of the famous fortune 25 and never looking back.
Give it a try for just a week. Out of your entire part time or full time effort in this business, just devote one hour a day to reaching out to people and listening for your chance to serve them some USANA goodness. The secret to all the advancements, bonuses, and riches is so simple you’ll be surprised you didn’t think of it yourself. You’ll be surprised how many hours you spend doing other activities you call work. It happened to me. Now my eyes are wide open. Game On.
Do me a favor, and in the comments below, let me know if you have fallen down this same sinkhole. Did you ever pull yourself out? Are you willing to try? Help USANA associates everywhere know they’re not alone in the path of busy-ing themselves with distraction disguised as work. Together we can beat this sneaky obstacle.